Leading British retailer, Debenhams is teaming up with the Liverpool Empire Theatre to bring Christmas joy to shoppers Liverpool this December.
The tie up, which is part of Debenhams’ Christmas #youshall campaign, will see characters from this year’s pantomime – Cinderella – appearing in Debenhams Liverpool store on Thursday 7th December at 12.30pm to give away tickets and spread festive cheer.
Liverpool Empire Theatre Director, Diane Belding, said:
“We are really excited to be working with Debenhams to bring a taste of the theatre to the high street. Christmas is a magical time in Liverpool so we can’t wait to surprise and delight unsuspecting shoppers with a bit of panto magic.”
Debenhams #youshall campaign is running throughout November and December. The TV execution tells the tale of a young woman who loses her shoe, not dissimilar to the panto performances. The campaign, which is supported by TV, radio, social media, outdoor and digital ads, has seen stores up and down the country converted into a glittering ball room scene for the season. Across the company’s 175 UK and ROI store estate, more than 326,500 metres of glitter ribbon, 242,500 baubles, 12,500 twinkle tree lights and 100,000 stars have been used to set the festive scene.
Stephen Crolley, store manager at Debenhams Liverpool, said:
“Christmas is a truly special time of year for both young and old. We are delighted to be working with the Empire Theatre to bring that extra touch of fun and wonderment to Christmas shopping with a link up that ties so strongly to our Christmas campaign. At Debenhams You Shall Find Your Fairytale Christmas”
Packed with all of the traditional pantomime ingredients, Cinderella at the Empire Theatre runs from Saturday 16th December to Sunday 7th January. It will feature laugh-out-loud comedy, stunning scenery, beautiful costumes and plenty of boos and hisses. More information can be found here.